Work Performance

161 phone calls from a 4,400 SAR budget

Google Search and Performance Max running against calls and online bookings.

For a local service business, the phone ringing is the KPI. We rebuilt the Google Ads account around calls and bookings, combining Search with Performance Max and tightening conversion tracking.

161: Direct calls
801: Key page views
4.54 SAR: Avg. cost / conversion

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