Insights Search & AI
GEO: how to get your brand recommended by ChatGPT and Gemini
More of your customers now start with a question, not a keyword. They ask ChatGPT, Gemini or Google’s AI Overviews for “the best family restaurant in Riyadh” or “a reliable industrial supplier in Jeddah” — and get a short list of names back. Generative Engine Optimisation (GEO) is the work of making sure your brand is on that list.
What AI assistants look for
AI assistants summarise what the web already says about you. They favour brands that are:
- Clearly described — a consistent name, category, location and offer across your website, Google Business Profile and social profiles.
- Well cited — mentioned by credible third parties: press, directories, partners and reviews.
- Easy to parse — structured data (schema.org), clean headings and pages that answer real questions directly.
Five steps to start
- Fix the basics of SEO. GEO is built on top of good SEO, not instead of it.
- Add structured data for your organisation, services, locations, products and FAQs.
- Publish answer-first content — pages and articles that answer the questions your customers actually ask, in Arabic and English.
- Strengthen your Google Business Profile and collect genuine reviews.
- Earn mentions on trusted Saudi and regional sites relevant to your industry.
Measure it
Track how often your brand appears in AI answers for your priority questions, and which sources are cited. Review monthly — the landscape moves fast.
If you want to know how visible your brand is in AI answers today, talk to us.
