Planning Ramadan campaigns: a six-week checklist

Media costs rise, attention shifts to late evenings and every brand competes for the same moments. A clear plan makes the difference.

Six weeks before

• Define one business objective — bookings, orders, footfall or awareness.
• Agree the offer and the budget split between Ramadan and Eid.
• Brief the creative idea and book shoots.

Four weeks before

• Produce content for each phase: build-up, Ramadan, last ten nights, Eid.
• Check tracking — pixels, conversion events and UTM links.
• Update Google Business Profile hours.

Two weeks before

• Warm up audiences with organic content and light paid reach.
• Prepare WhatsApp broadcast and email sequences.

During Ramadan

• Shift budgets toward evening and post-Taraweeh hours.
• Refresh creative weekly to avoid fatigue.
• Report daily on cost per result, and move budget to what works.

Eid and after

• Launch the Eid push early — the window is short.
• Retarget Ramadan engagers.
• Write down what worked while it is fresh.

Want a Ramadan plan for your brand? Start the conversation.