Your Google Business Profile is your new homepage

When someone searches for a restaurant, clinic or service near them, the first thing they see is usually not your website — it is your Google Business Profile. Photos, reviews, opening hours and a call button, all before they ever click through.

Get the foundations right

• Verify and own your profile. Many businesses discover their listing is unclaimed, suspended or controlled by a former employee or agency.
• Choose the right primary category. It is the strongest ranking signal you control.
• Use your real business name — keyword-stuffing names can get a profile suspended.
• Keep hours accurate, including Ramadan and holiday hours.

Make it convert

• Upload fresh, high-quality photos every month.
• Add products, services and menus with prices where possible.
• Turn on messaging and booking links.
• Post offers and updates weekly.

Reviews are your reputation

Ask every happy customer for a review, reply to every review — positive and negative — in a calm, helpful tone, and never buy fake reviews. Google is increasingly good at detecting them.

A well-run profile can generate a steady stream of calls and visits. If yours needs recovery or optimisation, we can help.